Loyalty app for a grocery chain
A loyalty app for a grocery chain: digital card at the till, points, personal offers and push notifications, connected to the stores’ point-of-sale system.
- Client
- Grocery chain (NDA)
- Services
- Mobile apps, UI/UX
- Duration
- 14 weeks · 2025
- Location
- Ashgabat, Turkmenistan
Plastic cards and no data.
The chain used plastic discount cards with no customer profile behind them. Marketing could not reach regular customers or see what they bought, and promotions went to everyone at once.
- Plastic cards lost or forgotten
- No customer contact details
- Same promotions for every customer
- No measure of whether promotions worked
A loyalty program in every phone.
We designed and built an iOS and Android app with a digital card, points and personal offers, connected to the point-of-sale system so purchases are recorded automatically.
Digital card
QR card scanned at the till, with points added instantly.
Personal offers
Offers based on purchase history, sent by push notification.
POS connection
Purchases and points synced with every till in the chain.
Campaign panel
Marketing creates offers and sees their results by store.
Six months after launch.
Want to know your regular customers?
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